Kid band 'Unlocking the Truth' signs deal with Sony
Remember when we said the kid band "Unlocking the Truth" was gonna be big? Well, they just hit the big-time and signed a record deal with one of the biggest names in the biz -- Sony.
Unlocking the Truth first caught our attention last year when footage of them performing on the streets of New York turned up on YouTube and started to go viral. They also opened for ex-Slipknot drummer Joey Jordison’s band Scar the Martyr.
Now, after playing high-profile gigs like Coachella (see their performance of "Monster to the right) and appearing in a national ad campaign for Verizon Wireless, the mainstream music world has caught onto the Unlocking the Truth phenomenon, with Sony signing the band to a potential $1.7 million deal.
According to the New York Daily News, the band has signed a two-album deal worth $60,000 for the first disc and as much as $350,000 for the second disc. On top of that, there’s also an option for four more albums that could push the deal to be worth $1.7 million in total.
Unlocking the Truth are made up of 13-year-old guitarist Malcolm Brickhouse, 13-year-old bassist Alec Atkins and 12-year-old drummer Jarad Dawkins.
“It’s so exciting. We’re jumping over the moon,” says Jarad’s mother, Tabatha Dawkins, of the record deal. “What started out as play dates went to Times Square and now this. It’s been one great thing after another.”
Congrats to Unlocking the Truth, who we’ve been fans of since they first started rocking the streets of the Big Apple. Way to carry the metal torch for the next generation!